State Bank of India Specialist Cadre Officer Recruitment 2026
State Bank of India (SBI) has invited online applications from eligible Indian citizens for engagement of Specialist Cadre Officers on contract basis in the Digital Marketing Department.
Vacancy Details
| Post | Type | Vacancies | Age Limit |
|---|---|---|---|
| Deputy Vice President (Analytical Marketing & Campaign) | Contractual | 1 | 33 to 45 Years |
| Deputy Vice President (Digital Marketing) | Contractual | 2 | 33 to 45 Years |
| Content Specialist | Contractual | 1 | 25 to 40 Years |
| Total | - | 4 | Post-wise |
1. Deputy Vice President (Analytical Marketing & Campaign)
Vacancy: 1
Age: Minimum 33 years and maximum 45 years as on 31.08.2026.
Educational Qualification: Bachelor's degree in Marketing, Business Administration, Statistics, Data Science, Computer Science or a related field.
Preferred Qualification: MBA/PGDM in Marketing or Business Analytics.
Preferred Certifications: Certification in Digital Marketing/Marketing Analytics and certification in GA4 & Google Ads.
Experience: Minimum 10 years of post-qualification experience in marketing in e-Commerce, Banking, Fintech, Information Technology or a consumer-facing company. Out of the 10 years, 3–5 years of experience as a Marketing Analyst/Business Analyst is preferred.
Key Responsibilities
- Plan, execute, monitor and optimize data-driven marketing campaigns.
- Analyse customer, campaign and channel performance data.
- Develop customer segmentation and target audiences.
- Monitor campaign KPIs and prepare MIS and dashboards.
- Coordinate with business units, technology teams and external partners.
- Support marketing automation, personalization and analytics initiatives.
- Ensure campaign governance, data quality and regulatory compliance.
2. Deputy Vice President (Digital Marketing)
Vacancy: 2
Age: Minimum 33 years and maximum 45 years as on 31.08.2026.
Educational Qualification: Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Marketing or a related field.
Preferred Qualification: MBA/PGDM.
Preferred Certifications: Digital Marketing/Social Media Marketing certification, Google Ads, Performance Marketing and GA4 certifications.
Experience: Minimum 10 years of post-qualification experience in marketing in e-Commerce, Banking, Fintech, Information Technology or a consumer-facing company. 3–5 years of full-time experience as a Digital Acquisition Executive or in Social Media Marketing is preferred.
Key Responsibilities
- Develop and implement digital marketing strategies.
- Drive customer acquisition and engagement through digital channels.
- Plan, execute and monitor digital marketing campaigns.
- Manage digital partnerships and applicable affiliate/influencer initiatives.
- Monitor campaign performance and optimize ROI using data-driven insights.
- Coordinate with business units, agencies and internal stakeholders.
- Ensure compliance with SBI branding, regulatory and information security guidelines.
3. Content Specialist
Vacancy: 1
Age: Minimum 25 years and maximum 40 years as on 31.08.2026.
Educational Qualification: Bachelor's degree in Marketing, Communication, Journalism, Advertising or a related field.
Preferred Certifications: Digital Marketing, SEO, Content Writing, Advertising, Creative Writing, Communications or related certifications.
Experience: 5–7 years of hands-on experience in content production, digital operations or creative coordination roles, preferably in financial services or other regulated industries.
Experience with MarTech environments, CMS, marketing automation, analytics tools and digital content/creative campaigns is preferred.
Key Responsibilities
- Create and manage brand-aligned content for digital, social, web, email, video, in-app and offline channels.
- Coordinate content production from brief to delivery.
- Prepare website copy, blog posts, social media content, email campaigns, video scripts, infographics and landing pages.
- Optimize content for SEO and digital marketing best practices.
- Maintain content calendars and digital asset libraries.
- Coordinate with designers, agencies, videographers and internal teams.
- Support A/B testing and performance optimization.
- Operate content deployment through MarTech platforms.
- Coordinate compliance review of marketing materials.
Remuneration
- Deputy Vice President (Analytical Marketing & Campaign): Up to ₹63 lakh Annual CTC.
- Deputy Vice President (Digital Marketing): Up to ₹63 lakh Annual CTC.
- Content Specialist: Up to ₹19 lakh Annual CTC.
The Annual CTC is negotiable and depends on the candidate's experience, current emoluments and place of posting. The CTC comprises 80% fixed and 20% variable pay.
Contract Period
The contract is initially for 3 years and may be renewed for another 2 years at the discretion of SBI. The contract may be terminated by either side with three months' notice or payment/surrender of three months' compensation in lieu of notice.
Application Fee
- General/EWS/OBC: ₹750
- SC/ST/PwBD: No Fee
Important Dates
- Online Registration Start Date: 30 September 2026
- Last Date for Online Registration & Fee Payment: 21 October 2026
- Interview Date: To be notified by SBI
Selection Process
The selection process consists of shortlisting followed by interview.
For Deputy Vice President posts, shortlisted candidates will also be required to deliver a 5–10 minute PPT presentation on the relevant job profile as part of the interview process.
The interview carries 100 marks. SBI may conduct CTC negotiation with shortlisted/provisionally qualified candidates.
Job Location
The suggested place of posting is Mumbai & Navi Mumbai. However, SBI states that selected candidates may be posted anywhere in India at the Bank's discretion.
Important Note
Candidates must fulfil the post-specific educational qualification, age and post-qualification experience requirements as on the prescribed dates. Relevant experience must be supported by appropriate documentary evidence.
Interested and eligible candidates should apply online through the official SBI Careers website within the prescribed application period.